“Beam My Melanoma Diagnosis Up, Scotty”
It is challenging enough for pharma sales representatives to get face time with physicians to influence prescribing behaviors. What happens when more computers start writing the scripts for patients?
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Social Pharma: Both Patients AND Providers Active on Social Media
The paradigm of the doctor-patient relationship is undergoing more change now than it has in decades, if not centuries. Patients had always entered the doctor’s office equipped with little to no knowledge, ready to take the word of their physician
Healthcare Leadership Chat: A Paradigm For Patient-Centered Care
A Twitter chat of leading thinkers in healthcare discussed the increasing role of the patients in directing healthcare decisions.
In Their Own Words: How Doctors Prefer to Engage With Pharma
This five part series revealed some great insights into how HCPs view pharma, sales reps, communication, and more.
We like working in pharma because…
At Brandkarma, we are creative. We are calculating. And what we find cool are the drugs, biologics, devices, diagnostics, etc. that change the way we care for peoples’ health. Pharma isn’t for everyone, but it’s what we love! Here is
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If you want to find out what CEO Ken Ribotsky's doing, thinking, or cracking jokes about, then follow him on Twitter. Don't forget to send him a tweet or two.